Meaning of the French Expression Le cinq àsept

The informal expression le cinq à   sept refers to what could be considered a very French version of Happy Hour: the two-hour period after work, from 5 to 7 pm, when (some) people meet up with their lovers before going home to their spouses. Translation: an afternoon tryst. The reality of le cinq à   sept was openly acknowledged for perhaps the first time in Franà §oise Sagans 1967 novel La Chamade. Just for fun, I had my husband ask his students (aged 40 and up) about it, and they all said they were very familiar with le cinq à   sept, with one exception. The youngest said she didnt know it, then added a caveat: Mais je viens de me marier, alors qui sait ce qui va se passer dans vingt ans. Incidentally, the French translation of tryst is un rendez-vous galant - further proof that everything sounds better in French. Well almost: for happy hour, the correct translation is heure du cocktail or heure de lapà ©ritif, but instead they usually stick with appy hour. Different in Canada In Quà ©bec, le cinq à   sept has nothing to do with sex. It refers to a group of friends meeting up to have a drink after work, or before an evening outing to a play or some other entertainment. In this sense, le cinq à   sept might be translated by happy hour or, if it doesnt include alcohol, just something generic like afternoon get-together or rendez-vous. Source Sagan, Francoise. La Chamade. French Edition,  Pocket, 1990.

Effect of Advertisement - 11164 Words

INTRODUCTION It has been wrongly assumed that the advertising function is of recent origin. Evidences suggest that the Romans practiced advertising; but the earliest indication of its use in this country dates back to the middle Ages, when the use of the surname indicated a man’s occupation. The next stage in the evolution of advertising was the use of signs as a visual expression of the tradesman’s function and a means of locating the source of goods. This method is still in common use. The seller in primitive times relied upon his loud voice to attract attention and inform consumers of the availability of his services. If there were many competitors, he relied upon his own personal magnetism to attract attention to his†¦show more content†¦Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450. This invention made t he mass distribution of posters and circulars possible. The first advertisement in English appeared in 1472 in the form of a handbill announcing a prayer book for sale. Two hundred years later, the first newspaper ad was published offering a reward for the return of 12 stolen horses. In the American colonies, the Boston News-Letter, the first regularly published newspaper in America, began carrying ads in 1704, and about 25 years later Benjamin Franklin made ads more readable by using large headlines. In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841 when Volney B. Palmer set up shop as an advertising agent, the forerunner of the advertising agency. Agents contracted with newspapers for large amounts of advertising space at discount rates and then resold the space to advertisers at a higher rate. The ads themselves were created by the advertisers. In 1869 Francis Ayer bought out Palmer and founded N. W. Ayer Son, an agency that still exis ts today. Ayer transformed the standard agent practice by billing advertisers exactly what he paid to publishers plus an agreed upon commission. Soon Ayer was not only selling space but was also conducting market research and writing the advertisingShow MoreRelatedThe Effects Of Advertisements And Their Effect On Teen Brain1105 Words   |  5 PagesLaxatives: 3 ii. Stimulants 3 iii. Appetite suppressant 3 Weight Loss Advertisements 3 Advertisements About Creams or Patches That Can Burn Fat. 4 False Advertisements and their effect on Teen Brain 5 References 7 Image References 7 â€Æ' Introduction The number of false advertisements in fitness industry have increased in the past few years. 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To Kill a Moking Bird, Compassion and Respect Free Essays

English I Section 6 23 March 2012 Compassion and Respect Respect and compassion are what everyone needs to have in life to have a great relationship between others and so that life can be peaceful. In Harper Lee’s To Kill a Mockingbird Scout learns about respect and compassion and how important they are to lead a good life. Through the characterization of Scout as a young girl who learns about the feeling of others, Lee demonstrates that people need to learn compassion and respect to understand the feelings of others. We will write a custom essay sample on To Kill a Moking Bird, Compassion and Respect or any similar topic only for you Order Now When Reverend Sykes tells Scout to stand up when her father passes, it illustrates the respect that the blacks have for Atticus. After Atticus loses the trial and leaves the courtroom all the blacks in the balcony stand, but Scout doesn’t. Reverend Sykes tells her, â€Å"Miss Jean Louise, stand up. Your father’s passin† (211). Scout does not stand for her father because she does not understand what is happening. The blacks are standing to show their respects towards Atticus and how he tried so hard to win the trail. Even though Atticus lost the trial they still feel so grateful for how hard he tried to win the case and how he changed people’s minds. Scout learns respect for her father for how hard he tried to do the right thing. When Jem tells scout not to crush the roly-poly, it illustrates the compassion Jem has towards the roly-poly. Right before Scout was to crush the roly-poly Jem stopped her and told her to let it out on the back porch, but Scout questions Jem on why she should not kill it. Jem tells her â€Å"because they don’t bother you† (238). Scout does not understand why Jem does not want her to kill the bug because she is too young and ignorant. Jem tells her not to because he understands life and how its not bothering you and its just peaceful. Even though Scout still does not understand she still lets it out on the back porch. People need to learn compassion and respect to understand the meaning of others, like Scout and the roly-poly and Scout and the courtroom with Atticus. This theme is important because it shows that people in life need to learn compassion and respect to understand others in life, if people went around just doing what they wanted and not thinking about the people and things around them, then the world would be a totally different place. How to cite To Kill a Moking Bird, Compassion and Respect, Essay examples